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Social Media Specialist in McClellan Park, CA at SBM Site Services

Date Posted: 2/2/2018

Job Snapshot

Job Description

SBM Management is seeking a talented, forward-thinking and innovative Social Media Specialist to join our team. As an integral part of the Marketing Team, the Social Media Specialist will devise and execute social media strategies for SBM on a broad range of platforms to increase our online presence and improve marketing efforts. The successful candidate will work collaboratively with various departments to create a comprehensive overall strategy.

Responsibilities
  • Work with senior management to understand the business and set marketing goals
  • Create new, innovative content for SBM website, social media networks, mobile apps, and email communications
  • Develop and execute cost-effective lead-generation plans that deliver significant volumes of qualified leads, including SEO, email campaigns, PPC, social media marketing, and new marketing channels
  • Participate in Marketing meetings
  • Collect customer data and analyze interactions and visits, in order to create comprehensive reports and improve future marketing strategies and campaigns
  • Plan and oversee execution of campaign schedules and budgets
  • Maintain campaign reporting, metrics, and analytics
  • Stay current on Social Media and Digital Marketing trends, as well as competitors’ marketing efforts to identify new opportunities
  • Work with other departments such as recruiting to update career pages, job sites, etc.
  • Perform other duties as assigned

Job Requirements

  • Minimum of 3 years’ experience in Social Media/Digital Marketing with specific experience in a B2B (business-to-business) context
  • Bachelor’s degree or above in relevant field: Communications, Public Relations, Marketing, etc.
  • Strong analytical skills with a data-driven, results-oriented mind-set
  • Exceptional project management and organizational skills
  • Highly tech-competent, with strong skills in marketing technologies (marketing automation, web analytics), HTML, and CSS
  • Comfortable working in the context of building up an early-stage marketing profile to further the SBM brand
  • Must be self-motivated, hard-working, and resilient to fast deadlines/timelines and changing deliverables
  • Excellent oral and written internal and external communication skills
  • In-depth knowledge and understanding of Social Media platforms and job boards and their respective participants (Glassdoor, Indeed, Twitter, etc.) and how they can be deployed

**If you have an ongoing drive to learn and employ new techniques and trends in marketing communication as it relates to social media, we’d like to hear from you.

Available Shift:  Full Time